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Discover How to Recruit Resellers and Independent Sales Organization Partners
Looking to recruit reseller partners but not sure how to form partnerships? At M-S Cash Drawer, we realize that the best way to ensure our success is to help ensure yours. The channel experts at M-S Cash Drawer are committed to investing in programs that help our vendors establish new partnerships. We have created a variety of marketing programs that are specifically designed to help independent software vendors (ISVs) recruit new value-added reseller (VAR) and independent sales organization (ISO) partners:
- Ideal for companies in the POS and Payments industries
- No cost for ISVs, VARs or ISOs to participate
- No limit on marketing program participation
- No referral, bonus or commission required
Our reseller recruitment program is available for North America (USA and Canada). M-S Cash Drawer now has over 50+ ISVs participate with one or more reseller recruitment programs.
With M-S Cash Drawer, it’s easy to get exposure for your products and company. We provide a variety of digital and in-person marketing programs that you can leverage to help you build brand awareness in the channel and recruit resellers. Contact your channel sales rep to learn how to leverage a variety of digital and in-person marketing programs to build brand awareness in the channel and recruit new partners. Discover how our channel marketing programs can help you with your reseller recruitment initiatives.
- Channel Email Newsletter – Reach over 9,000+ subscribers when you place an ad in our email newsletter.
- Partner Events – Presentation and/or exhibit opportunities at our regional one-day reseller conferences.
- Demand Generation – Use end-user leads as a carrot to recruit and entice new reseller partners.
- Data Mining – Take advantage of our database to target new partners by industry, technology, or geography.
- Referrals – Leverage our relationships and get introduced to resellers actively looking for software solutions.
Reseller Recruitment Testimonials:
“I recruited my biggest reseller, BART30, at your 2016 Houston partner event.”
“Thank you for giving us the opportunity to participate in NEAA Expo. We made some good contacts,”
Aliona- Camaleon Systems Inc. after NEAA 2019 show booth.
“Yes, he signed up this week,”
Will – Cap Software when M-S Cash Drawer referral program POS VAR, ONE100, signed up with them.
Merchant Service reseller, SWI165, signed up with Camaleon after seeing their banner in M-S Cash Drawer channel email newsletter.
“I signed up with OrderCounter.com after your 2018 California partner event.”
POS VAR COM301.
Cap POS wanted to target and recruit resellers that only sell restaurant POS software in major Metropolitan areas. We provided contact information for over 30 resellers meeting the criteria by data mining our database.
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“Thank you Ben, I got an email from Nick. “
Hameed-POS VAR, APL560, after getting connected with Lightspeed through M-S Cash Drawer referral program.