M-S Cash Drawer


Become a Reseller Contact (800) 544-1749
Become a Reseller Contact
(800) 544-1749

Grow Your Business with M-S Cash Drawer

B2B End User Lead Generation Program

Payment solution resellers currently face an influx of competition. As a result, marketing point of sale and related solutions online, generating qualified end user leads, and seeing a return on investment have become significantly more difficult. At M-S Cash Drawer, we realize the number one challenge most channel partners face is achieving successful lead generation at an affordable price.

Over the last 10 years, we have developed a channel marketing program based on a series of strategic, proprietary relationships that enable us to deliver end user leads to channel partners, VARs, and ISVs at no cost. As part of our robust lead generation program, our lead qualification process ensures that all of our end user leads are tele-qualified prior to being passed off to partners.

  • Over 18,000+ leads distributed to over 2500 partners
  • Ideal for companies in the POS and Payments industries
  • Optimal for companies that sell bundled solutions (hardware + software)
  • No cost for ISVs, VARs or ISOs to participate
  • M-S Cash Drawer requires no bonus or commission from leads closed
  • Lead generation program is for North America (USA and Canada)

End User Point of Sale (POS) Leads

Since 2009, we have distributed over 18,000+ leads to over 2,500+ channel partners. As a result, our ISV, VAR, and ISO partners have generated new revenue from the sales of POS software, hardware, services, and credit card residuals. Our end user lead generation program primarily generates leads for POS and related software applications for the following business types:

Store Types:

  • Fine Dining
  • Food Truck
  • Bar / Night Club
  • QSR
  • Pizza
  • Cafeteria
  • Winery
  • Fun Center
  • Ticketing
  • Cannabis
  • Online Ordering
  • Thrift / Consignment
  • Grocery / Supermarket
  • Convenience
  • Liquor
  • Food Mart
  • Apparel / Shoe
  • Gift
  • General Retail
  • Sporting Goods
  • Bike Shop
  • Pharmacy
  • Book Store
  • Tobacco / Vape
  • Store
  • Salon / Spa
  • Country Club / Resort
  • Health Club / Gym
  • Pet Boarding / Grooming
  • Dry Cleaning
  • Floral
  • Hotel / Resort
  • Amusement Park
  • Auto Repair
  • Lube Shop
  • Car Wash
  • Hardware Store
  • Jewelry
  • Art Gallery
  • Framing Shops
  • Cellular Stores
  • Auto / Power Sports
  • Dealer
  • Equipment Rental
  • Gaming Store
  • Cinema / Theatre
  • Dance Studios

End User Lead Generation

Sponsoring Manufacturers


M-S Cash Drawer



Touch Dynamic


A Future POS VAR said

“I would like to thank you for the sales lead. The prospect called in to our office and I met with her immediately after the call.”

A pcAmerica VAR said,

“The lead you provided asked for a quote on a general POS for a small grocery store of 1200 sqft. Thanks!”

A Cap POS VAR said,

“Thanks for the lead! I was able to make contact easily, and the prospect was responsive. I was able to schedule a meeting quickly.”

View All Testimonials